Across
- 3. Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand's actions
- 6. Process of determining the most effective approach to advertise a product or service
- 8. Process of gathering and analyzing information about customers' needs and preferences
- 9. marketing strategy focused on getting customers to support your product or brand
Down
- 1. Distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
- 2. The collection, reporting, and examination of actions taken on a website
- 3. Statement or phrase that encourages audience response
- 4. Diverse groups of consumers participating in guided discussion conducted to better understand customer perception of a particular product or service
- 5. A selected group of consumers, often in a geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan in launched
- 7. Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service