Chapter 1

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Across
  1. 2. : Acting in ways that benefit society and the environment
  2. 4. : The process of assessing whether something is worth the cost or effort
  3. 5. : Understanding global issues through access to online information
  4. 7. : Frequently changing jobs rather than staying long-term
  5. 8. : Consistent support for a brand based on trust and values
  6. 10. : Someone who takes initiative without constant supervision
  7. 12. : Less receptive to traditional advertising methods
  8. 13. : Understanding money, savings, and long-term financial planning
  9. 18. : Gen Z’s expectation that brands and institutions communicate honestly
  10. 20. : Opportunities to develop skills and advance professionally
  11. 23. : Constant connection through digital devices and online platforms
  12. 25. : Being knowledgeable and well-informed, especially about technology and information
  13. 27. : Moral principles that influence Gen Z’s choices and decisions
  14. 28. : Ability to adjust quickly to change
  15. 30. : The generation that came before Gen Z
Down
  1. 1. : Tendency to avoid unnecessary financial or career risks
  2. 3. : Performing multiple activities at the same time, often using technology
  3. 6. : Ability to focus for only brief periods of time
  4. 9. : People who grow up using smartphones, computers, and the internet from an early age
  5. 11. : The generation born after Millennials and raised in a hyperconnected digital world
  6. 14. : Being overwhelmed by too much digital content
  7. 15. : Applying logical and creative thinking using digital tools
  8. 16. : Managing work responsibilities alongside personal well-being
  9. 17. : A realistic and practical approach to decision making
  10. 19. : Comfortable and skilled in using digital technologies
  11. 21. : Tools and systems used to create, store, and share information
  12. 22. : Guiding or teaching others, especially in technology skills
  13. 24. : Ability to analyse information rather than accept it blindly
  14. 26. : Ending communication suddenly without explanation
  15. 29. : Preference for genuine and sincere communication