chapter 1

4. the amount of money requested or exchanged for a product
5. someone who buys a product for their own use
8. something necessary for survival, such as food, clothing, and shelter
9. (B2B) market consists of customers who buy products for use in a business rather than for personal use
11. a person who determines the marketing needs of a company
13. the difference between the income earned and expenses incurred by a business during a specific period of time
14. dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
15. a combination of the elements used in a promotional campaign, including personal selling, advertising, sales promotion, and public relations
17. an approach to business that focuses on satisfying customer needs and wants while achieving profit goals for the company
18. the process of communicating with potential customers in an effort to influence their buying behavior

1. the specific group of customers to whom a company aims its products and services
2. an action that one person performs for another, usually for a fee
3. (B2C) market consists of customers who buy products for their own use, or consumers
6. the locations and activities involved in getting a product or service to the end users
7. establishing a positive image of oneself in person and online
10. a concept, cause, issue, image, or philosophy
11. the strategy for using the elements of product, price, place, and promotion
12. a physical item that can be touched
16. something that a person desires but can live without
18. a good, service, or idea