Across
- 5. of customer The portion of the customers purchasing that a company gets in its product categories.
- 6. sustainability Developing strategies and practices that create a world economy that the planet can support indefinitely.
- 11. research Gathering primary data by observing relevant people, actions,and situations.
- 13. boomers The 78 million people born during years following World War 11 lasting until 1964.
- 14. environment Natural resources that are needed as inputs by marketers or that are affected by market activities.
- 16. statement A statement of the organization's purpose-what it wants to accomplish in the larger environment.
Down
- 1. X The 45 million people born between 1965 and 1976 in the 'birth death' following the baby boom.
- 2. Company growth through starting up or acquiring business outside the company's current products and markets.
- 3. databases Electronic collections of consumer and market information obtained from data sources within the company's network.
- 4. relationship management The overall process of building customer relationships by delivering superior customer value and satisfaction
- 7. States of felt deprivation
- 8. research Gathering primary data by asking people questions about there knowledge,attitudes,preferences,and buying behavior.
- 9. analysis The process by which management evaluates the products and the businesses that make up the company.
- 10. chain The series of internal departments that carry out value-creating activities to design,produce,market,deliver, and support a firm's products.
- 12. The form human needs take as they are shaped by culture and individual personality.
- 15. group interviewing Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product,service or organization.The interviewer 'focuses' the group discussion on important issues.