chapter 1- 8

2. sellers of products
3. all activities associated with the sale, distribution and promotion of a sports event
6. way of analyzing a market by specific characteristics to create a target market
9. person who play, officiate, watch, or listen to sports, or read, use , purchase and/or collect items related to sports
12. distribution is the path product takes without the help of any intermediates between the producer and consumer
14. item- specific model or size of product
15. idea that organizations need to satisfy their customers while also trying to reach their organizations goals.

1. words, letters, or numbers representing a brand that can be spoken, such as “ Gatorade”
4. value a brand has beyond its actual functional benefits
5. unique product characteristic or benefits that sets he product apart from a competitors product
7. study of choices and decions that affect making, distributing, and using goods and services.
8. research- process of systemmatically collecting, recording, analyzing and presenting data related to marketing goods
10. any paid promotion of an idea, good or service by an identified sponsor
11. process of developing, promoting, and distributing products, or goods and services, to satisfy customer needs and wants.
13. people who use products
16. money left after all costs and expenses of a business are paid