chapter 1-8

1. words, letters, or numbers representing a brand that can be spoken, such as “ Gatorade”
3. item- specific model or size of product
5. value a brand has beyond its actual functional benefits
9. way of analyzing a market by specific characteristics to create a target market
11. research- process of systemmatically collecting, recording, analyzing and presenting data related to marketing goods
12. any paid promotion of an idea, good or service by an identified sponsor
13. money left after all costs and expenses of a business are paid
14. sellers of products

2. study of choices and decions that affect making, distributing, and using goods and services.
3. unique product characteristic or benefits that sets he product apart from a competitors product
4. idea that organizations need to satisfy their customers while also trying to reach their organizations goals.
6. distribution is the path product takes without the help of any intermediates between the producer and consumer
7. person who play, officiate, watch, or listen to sports, or read, use , purchase and/or collect items related to sports
8. people who use products
10. all activities associated with the sale, distribution and promotion of a sports event