Across
- 2. :Non-financial marketing asset that leads to value-based performance like ROCE and CVA (two words).
- 4. : A model where sales follow an S-shaped curve, with phases like introduction and growth (three words).
- 7. :_____ Definition: Objective of marketing is to establish, maintain and strengthen relationships with customers (two words).
- 8. : A long-term research study that analyzes the profit impact of market strategies (abbreviation).
- 10. : Market mix: sales/distribution decisions.
Down
- 1. : Long-term objectives related to the nature and purpose of the company (two words).
- 3. : The strategic model that argues "the more a task is performed, the lower the costs" (two words).
- 5. : A criticism of the experience curve model; only two variables are used, and its strategic relevance depends on the ___________ environment.
- 6. :Marketing objectives related to______, for example: customer attitude towards company, perceived service quality, and customer satisfaction
- 7. : A measure of financial performance in the PIMS model, influenced by market share and product quality (abbreviation).
- 9. :_____ STRATEGY: Defines the competitive measures to be applied in a specific market (abbreviation)