Across
- 1. percentage of the total sales volume generated by all companies that compete in a given market
- 3. includes all businesses that buy products for use in there operations
- 4. all people who share similar needs and wants and who have the ability to purchase a given product
- 5. lists information about the target market
- 7. group identified for a specific marketing program
- 10. individual that has the ability to buy a product
Down
- 1. idea that businesses should satisfy customers needs and wants while making a profit
- 2. attributes of product or service that make it capable of satisfying consumers needs and wants
- 6. intangible items that have monetary value and satisfy yur needs and wants
- 8. tangible items that have monetary value and satisfy your needs and wants
- 9. Mix product place price and promotion