Chapter 1 Marketing

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Across
  1. 3. have a “stake,” or claim, in some aspect of a company’s products, operations, markets,industry,and outcomes
  2. 5. marketing refers to “long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges.”
  3. 9. These activities—product, distribution, promotion, and pricing—are known as the marketing_____because marketers decide what type of each element to use and in what amounts
  4. 11. As the purchasers of the products that organizations develop, promote, distribute, and price,_________ are the focal point of all marketing activities
  5. 12. includes competitive, economic, political, legal and regulatory,technological, and sociocultural forces that surround the customer and affect the marketing mix
  6. 13. Organizations generally focus their marketing efforts on a specific group of customers, or______market
  7. 14. marketing is a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment.
Down
  1. 1. A market ______________ requires the “organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.”
  2. 2. can be a good, a service, or an idea
  3. 4. The marketing _____________ state an organization should try to provide products that satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals
  4. 6. The provision or transfer of goods, services, or ideas in return for something of value
  5. 7. a customers subjective assessment of benefits relative to costs in determining the worth of a product
  6. 8. Stands for Customer Relationship Management which focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships
  7. 9. the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment
  8. 10. A key measurement that forecasts a customer’s lifetime economic contribution based on continued relationship marketing efforts