Chapter 1: Overview of Marketing

Edit Answers
1234567891011121314151617181920
Across
  1. 2. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.
  2. 4. Reflects the relationship of benefits to costs, or what consumers get for what they give.
  3. 9. Thoughts, opinions, philosophies, and intellectual concepts.
  4. 12. A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.
  5. 15. The particular way in which a person chooses to satisfy a need, which is shaped by a person’s knowledge, culture, and personality.
  6. 19. The process in which consumers sell to other consumers.
  7. 20. A basic necessity, such as food, clothing, shelter, or safety.
Down
  1. 1. A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relationship.
  2. 3. Customers act as collaborators with a manufacturer or retailer to create the product or service.
  3. 5. Product, price, place, and promotion—the controllable set of activities that a firm uses to respond to the wants of its target markets.
  4. 6. A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements.
  5. 7. The process in which businesses sell to consumers.
  6. 8. The process of selling merchandise or services from one business to another.
  7. 10. Content distributed through online and mobile technologies to facilitate interpersonal interactions.
  8. 11. A set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships.
  9. 13. The group of firms and set of techniques and approaches firms use to make and deliver a given set of goods and services
  10. 14. The trade of things of value between the buyer and the seller so that each is better off as a result.
  11. 16. The groups of people who need or want a company’s products or services and have the ability and willingness to buy them.
  12. 17. The customer segment or group to whom the firm is interested in selling its products and services.
  13. 18. Items that can be physically touched.