Chapter 1 Quiz

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Across
  1. 4. A combination of the 4 P's of marketing
  2. 7. The marketing concept focuses on identifying customer needs, developing and marketing products or services and
  3. 8. Identifying customer needs is the ______ step in the marketing concept
Down
  1. 1. Market planning, product management, distribution, pricing, promotion, selling, marketing-information management, financing and risk management are all a ________ _________.
  2. 2. A particular group of consumers at which a product/service is aimed at.
  3. 3. The marketing function that communicates information to prospective customers
  4. 5. Anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
  5. 6. Also known as "place" in the 4 P's