Chapter 10 Crossword

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Across
  1. 1. Is everything a business offers to satisfy a customer's needs
  2. 2. Something that is consumed at the same time it is produced
  3. 5. Something that has no physical form.
  4. 8. Is the blending of four marketing elements-product, distribution, price, and promotion
  5. 10. Are persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers
  6. 14. The specific sequence of steps consumers follow to make a purchase
  7. 18. A company's plan that identifies how it will use marketing to achieve its goals
  8. 20. Finding solutions to problems through carefully designed studies involved customers
  9. 23. Is a specific group of consumers that have similar needs and wants
Down
  1. 1. The availability of a service must match the demand for that service at a specific time
  2. 3. The exchange of information so there is common understanding by all participants
  3. 4. The route a product follows and the businesses involved in moving a product from producer to final consumer
  4. 6. The reasons consumers decide what products and services to purchase
  5. 7. There will be differences in the type and quality of service provided
  6. 9. Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
  7. 11. Are persons who buy products and services mostly for their own use
  8. 12. The locations and methods used to make a product or service available to the target market.
  9. 13. Is the money a customer must pay for a product or service
  10. 15. Considers the needs of customers when developing a marketing mix
  11. 16. Direct, individualized communication with prospective customers to assess their needs with appropriate products and services
  12. 17. The businesses that take part in a channel of distribution
  13. 19. Are activities that are consumed at the same time they are produced
  14. 21. Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions
  15. 22. Any form of communication used to inform, persuade, or remind