Chapter 10: E-marketing, Digital Media and Social Networking

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Across
  1. 4. consumers who create their own media outlets
  2. 5. Group leader
  3. 6. company with physical and online stores
  4. 9. video sharing app
  5. 10. photo sharing app with funky retro filters
Down
  1. 1. allows customers to communicate wants and needs directly to the firm
  2. 2. a way to protect intellectual property
  3. 3. audio or visual broadcasting files that can be downloaded
  4. 7. the way digital media can be used to outsource tasks to a large group of people
  5. 8. cellphones, computers, tablets are used to distribute this type of media