Across
- 3. A campaign appearance covered in a news broadcast.
- 4. An element of campaign strategy that involves either a positive (build-me-up) or negative (attack-the-opponent) approach.
- 5. ballot A ballot, sometimes called the Massachusetts ballot, that lists all candidates by office to minimize a straight party ticket vote.
- 6. A federal law providing funds to candidates seeking the presidency.
- 11. Periods during which a sharp, lasting shift occurs in the popular coalition supporting one or both parties.
- 13. The second election in a campaign (primary is first). It determines which party's nominee will win office.
- 14. An election result in which a congressional district (or voter) votes for the presidential candidate of one party and the congressional candidate of the other party.
- 15. An element of campaign strategy that is a simple, appealing idea that can be repeated over and over again.
- 17. Voting on the basis of a person's view of candidates' positions on the issues.
- 22. The first election in a campaign; it determines a party's nominee for an office.
- 23. campaign issue on which the rival parties or candidates take different positions in order to reach out for electoral support.
- 24. A type of primary in which the voter can decide upon entering the voting booth in which party's primary to participate.
- 25. Media advertising meant to cast an unfavorable light on an opponent.
- 26. A committee, set up by an interest group representing a corporation, labor union, or other interest, to contribute financially to candidates and campaigns.
Down
- 1. A ballot, sometimes called the Indiana ballot, that was government-printed and contained a list in columns of all candidates of each party.
- 2. A type of primary used in some southern states. If no candidate gets a majority of the votes in the first primary vote, the two candidates with the most votes vie in a second primary election.
- 7. A base of committed partisans supporting an electoral candidate who also attracts swing votes.
- 8. The person currently in office.
- 9. A special kind of primary used to pick delegates to the presidential nominating conventions of the major parties.
- 10. Voting for candidates who are all of the same party
- 11. Voting on the basis of how things have gone in the recent past.
- 12. A variant of the open primary in which the voter receives a ballot that lists the candidates for nomination of all the parties, enabling the voter to vote for candidates of different parties.
- 16. The tendency of lesser-known or weaker candidates to profit in an election by the presence of a more popular candidate on the ticket.
- 18. issue A campaign issue that is linked in the voters' minds with conditions, goals, or symbols that are almost universally approved or disapproved by the electorate, e.g., corruption.
- 19. A type of primary in which the voter must be a registered member of a political party to vote in that party's primary.
- 20. Short ads on behalf of a candidate on television.
- 21. The situation when a new issue of utmost importance to voters cuts across existing party divisions and replaces old issues that formed the basis of party identification.