Chapter 10

1. reasons consumers decide what products and services to purchase
2. persons who buy products and services mostly for their own use
3. the availability of a service must match the demand for that service at a specific time
8. company's plan that identifies how it will use marketing to achieve its goals
9. any paid form of communication through media directed at specific consumers to provide information
10. is an organizational function and a set of processes for creating, communicating, and delivering value to customers in ways that benefit the organization and its stakeholders
12. specific group of consumers who have similar wants and needs
13. businesses that take part in a channel of distribution
14. exchange of information so there is common understanding by all participants
15. the money a customer must pay for a product or service
17. any form of communication used to inform, persuade, or remind
18. they have no physical form

1. persons, companies, and organizations that buy products for the operation of a business, incorporation into other products, or for resale
4. they are consumed at the same time they are produced
5. considers the needs of customers when developing a marketing mix
6. that there will be differences in the type and quality of service provided
7. activities that are consumed at the same time they are produced
10. finding solutions to problems through carefully designed studies involving consumers
11. blending of four marketing elements- product, distribution, price, and promotion
16. everything a business offers to satisfy a customer's needs