Across
- 6. outline of how the firm will achieve its objectives
- 7. estimate of the amount of a product that an organization expects to sell
- 8. 1-2 page synopsis of entire marketing plan
- 10. How the firm will measure and evaluate the results of the implemented plan
Down
- 1. Outline of how the firm will implement its marketing strategies
- 2. information about the company's current status while respecting marketing environment
- 3. Assessment of Strengths, Weaknesses, Opportunities, and Threats
- 4. Specification of the firm's marketing objectives
- 5. written document including an organization's objectives, resources, and strategy
- 9. Amount of components in the marketing plan