Across
- 4. offering a product for sale in a small area for a limited period of time to see how well it sells before offering it nationally
- 5. business transactions conducted over computer networks, in particular the World Wide Web
- 6. the role of the consumer as ruler of the market when determining the types of goods and services produced
- 8. practice of setting prices close to those charged by other companies selling similar products
- 9. selling a new product at a low price to attract customers away from an established product
- 10. use of advertising to inform consumers that a new or improved product or service is available and to persuade them to purchase it
- 12. type of promotion using a mailer that usually includes a letter describing the product or service and an order blank or application form
- 14. amount of satisfaction one gets from a good or service
Down
- 1. businesses that purchase large quantities of goods from producers for resale to other businesses
- 2. gatering, recording, and analyzing data about the types of goods and services that people want
- 3. info gathered by researchers about possible users of a product based on such characteristics as age, gender, income, education, and location
- 6. routes by which goods are moved from producers to consumers
- 7. series of stages that a product goes through from first introduction to complete withdrawal from the market
- 11. businesses that sell consumer goods directly to the public
- 13. all activities needed to move goods & services from producers to consumer