Chapter 11

3. businesses that sell consumer goods directly to public
4. businesses that purchase large quantities of goods
5. activites needed to move goods and services from producer to consumer
6. amout of satisfaction one gets from a good or service
7. series of stages that a product goes through
10. gathering recording, and analyzing data
11. use of advertising to infrom consumers on a new product
13. type of promotion
14. offering a product for sale in a small area for a limited period of time
15. practice of setting prices close to those charged by other companies selling similar products

1. information gathered by researchers about possible users of product based on age, gender, income, etc.
2. role of the consumer as a ruler of the market when determing types of goods and services produced
8. routes by which goods are moved from producers to consumers
9. business transactions conducted over computer networks
12. selling a new product at a low price to attract customers away from an established product