Across
- 2. Is a conscious, logical reason for a purchase.
- 5. Are the advantages or personal satisfaction a customer will get from a good or service.
- 6. Is providing solutions to customers' problems by finding products that meet their needs.
- 7. The things customers do or say to indicate a readiness to buy.
- 10. May take place in a manufacture's or wholesaler's showroom.
- 13. Is obtaining an agreement to buy from the customer.
- 14. Is a feeling experienced by a customer through association with a product.
- 15. Are words that average customer can understand.
Down
- 1. May be basic, physical, or extended attributes.
- 3. Are reasons for not buying or not seeing the salesperson.
- 4. Is a document that list common objections and possible response to them.
- 8. Matching the characteristics of a product to a customer's needs and wants.
- 9. Is any form of direct contact between a salesperson and a customer.
- 11. The salesperson ask the customer if he or she needs assistance.
- 12. The last type of personal selling situation.