Chapter 1.2 Crossword-Sports Marketing

Edit Answers
1234567891011121314151617181920
Across
  1. 1. A simple definition of sports marketing is using sports to market __________________.
  2. 3. The fastest growing sport in the US.
  3. 8. The two most common demographics collected are Age and ________________.
  4. 9. Billy Donvan used to coach at this school before he became the head coach of the Chicago Bulls
  5. 11. Marketers must continually search for new ___________________ to appeal to customers, whether that be new sports or reinventing a product.
  6. 13. Sports are consumed primarily on television. Cable TV is still popular, but recently ________________________ services have become a major competitor to cable TV.
  7. 14. John Calapari currently coaches at this school, where he makes 7 million dollars a year.
  8. 16. This sporting goods company was one of the first to use athletics to endorse their products.
  9. 18. The first known example of a sporting event charging people to attend was a ___________________ game played in New York.
  10. 20. Many sports fans have an ____________________ tie to their favorite team. It is hard for them to simply stop cheering for them.
Down
  1. 2. The most watched sporting event in the United States (Football).
  2. 4. Perhaps the most famous example of an athlete prompting a company is this athlete (last name) and Nike.
  3. 5. Gross ___________________ is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
  4. 6. The goal of sports marketing is to meet customer needs, while also generating a _______.
  5. 7. Sports Marketing is a multi _______________ dollar business.
  6. 10. Shared characteristics of a group are called ______________________.
  7. 12. The third factor that marketers must consider is ____________________, since fans want products and services that identify them with a winner.
  8. 15. This company first partnered with the Olympics in 1928 and remains a sponsor today.
  9. 17. Winning sports teams usually results in more television revenue, increased ticket sales, and increased alumni __________________________.
  10. 19. The most watched sporting event worldwide (Futbol).