Chapter 12 - The Marketing Game Plan

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Across
  1. 3. The process of finding unique, innovative ways to reach an objective (_______ thinking)
  2. 5. An idea for achieving marketing objectives that can be put into action (marketing _______)
  3. 6. An examination of a business’s strengths, weaknesses, opportunities, and threats (_______ analysis)
  4. 10. Objectives that are specific, measurable, attainable, relevant, and timely (_______ objectives)
  5. 11. A chart displaying the tasks, responsible parties, and timelines of a plan (project _______)
  6. 12. Information gathered about competitors (marketing _______)
  7. 13. A short, concise restatement of the marketing plan (_______ summary)
  8. 14. Describes the nature of the business and the reason it exists (_______ statement)
  9. 15. An in-depth look at the current conditions of the business, the competition, and the target customers (_______ analysis)
  10. 17. Competition focused on marketing mix elements other than price (_______ competition)
Down
  1. 1. A specific description of the unique qualities of a product’s marketing mix (_______ statement)
  2. 2. A precisely written document that describes a company’s situational analysis, marketing strategies, and implementation (_______ plan)
  3. 4. An explanation of research data in a way that makes it meaningful and informative
  4. 7. Actions taken to implement strategies
  5. 8. Research that focuses on solving a specific problem (_______research)
  6. 9. All of the products a company has available for customers (product _______)
  7. 16. A Television series that has a different cast, setting, and story line each season (_______ series)