Across
- 2. an advertising or promotional device by which items of value (prizes) are awarded to participating consumers by chance, with no purchase or entry fee required to win.
- 4. mix The various tools and techniques that businesses use to communicate and market their products or services to customers.
- 5. a connected series of operations designed to bring about a particular result
- 7. Release something issued for sale or public showing, esp a film or a record.
- 8. A product to promote it with publicity before it comes on to the market.
- 10. A representation of the external form of a person or thing in art.
- 11. Item strong suit or area of expertise as a product
- 13. Agency creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
- 15. Average benchmarks or tools which helps business to make comparisons that helps to determine its position within the industry and evaluate financial performance of the business.
Down
- 1. The action of calling something to the attention of the public especially by paid announcements
- 3. a sum added to an ordinary price or charge.
- 5. advertising when multiple brands collaborate together to form a mutually beneficial promotion.
- 6. a partial refund of the cost of an item.
- 9. Pretest someone who is the final user of an item–a good or service and an advance or preliminary testing or trial, as of a new product
- 12. a form of public relations that provides news or information in the media.
- 14. Relations the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.