Across
- 3. Building good relations with the company's various publics
- 6. Engaging directly with individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
- 7. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
- 8. Specific blend of promotion tools used to engage customers. communicate customer value, and build customer relationships
Down
- 1. Carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its brands
- 2. Personal customer interactions by the firm's sales force for the purpose of encouraging customers, making sales, and building customer relationships
- 4. Small incentives to encourage the purchase or sale of a product or service
- 5. Creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned, and shared channels