Across
- 2. the process of creating, promoting and presenting a product or service to meet wants and needs of consumers
- 3. a group of customers who share coomon wants and needs
- 4. involves one or more intermediaries
- 8. to build and maintain relationships with their customers
- 13. helps companies focus on the people most likely to buy their goods or services
Down
- 1. a pathway to direct products to consumers
- 3. involves dtermining the wants and needs of customers and providing them more efficiently and effectively than competitors
- 5. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 6. occirs when goods or services are sold from the producer directly to the customer
- 7. are facts about population
- 9. is the division of the market for a product into groups of customers who have the same neesa and traits
- 10. the gathering and analysis of information on the size, location, and makeup of market
- 11. consists of four basic marketing strategies: product, place, price, and promotion.
- 12. a product means to offer it in limited market for a limited time