Chapter 13.1

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Across
  1. 3. to build and maintain relationships with their customers
  2. 5. a group of customers who share common wants and needs
  3. 6. when goods and services are sold from the producer directly to the customer
Down
  1. 1. a pathway to direct products to consumers
  2. 2. involves one or more intermediaries
  3. 4. consists of four basic marketing strategies: product, place, price, and promotion
  4. 5. the process of creating, promoting, and presenting a product or service to meet the wants and needs of customers