Across
- 2. to build and maintain relationships with their customers
- 4. when goods and services are sold from the producer directly to the customer
- 5. the process of creating, promoting and presenting a product or service to meet the wants and needs of customers wherever they are
- 7. involves one or more intermediaries
- 8. a group of customers who share common wants and needs
Down
- 1. a pathway to direct products to consumers
- 3. four basic marketing strategies
- 6. the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service