Across
- 3. involves one or more intermediaries
- 5. to build and maintain relationships with their customers
- 6. occurs when goods or services are sold from the producer directly to the customer
- 8. is the process of creating, promoting and presenting a product or service to meet the wants and needs of the consumers
Down
- 1. is a pathway to direct products to consumers
- 2. consists of four basic marketing strategies product, place, price and promotion
- 4. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
- 7. is a group of customers who share common wants and needs