Across
- 1. A group of customers who share common wants and needs
- 4. A pathway to direct products to consumers
- 6. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 7. Involves one or more intermediaries
- 8. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
- 2. Build and maintain relationships with their customers
- 3. Occurs when goods or services are sold from the producer directly to the customer
- 5. Consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four p's