Chapter 13.1 Key Terms Created by Abby Schmidt

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Across
  1. 2. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service.
  2. 5. A pathway to directs products to consumers.
  3. 6. A group of customers who share common wants and needs.
  4. 7. The process or planning, pricing, promoting, selling, and distributing ideas, goods, and services.
  5. 8. Distribution of goods or services from the producer directly to the cutomer.
Down
  1. 1. A strategy to build customer relations.
  2. 3. The four main elements of marketing, also called the four P's.
  3. 4. distribution involving one or more intermediaries.