chapter 13.1 key terms created by: Alex Reyes

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Across
  1. 5. the process of creating and promoting and presenting a product or service
  2. 6. occurs when goods are sold directly from the producer to the consumer
  3. 7. a strategy to build customer relations
  4. 8. involves one or more intermediaries
Down
  1. 1. The four main elements of marketing
  2. 2. a pathway to direct products to consumers
  3. 3. the point at which total revenues, or sales, equal total cost and expenses of devouluping and offering product or service
  4. 4. a group of customers who share common wants and needs