Across
- 1. is a group of customers who share common wants and needs
- 4. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service
- 6. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 7. occurs when goods or services are sold from the producer directly to the customer
- 8. is a pathway to direct products to customers
Down
- 2. to build and maintain relationships with their customers
- 3. consists if four basic marketing strategies: product, place, price,and promotion
- 5. involves one or more intermediaries