Across
- 4. a pathway to direct products to consumers
- 5. a group of customers who share common wants and needs
- 7. consists of four basic marketing strategies: product, place price, product, and promotion
- 8. occurs when goods or services are sold from the producer directly to the customer
Down
- 1. to build and maintain relationships with their customers
- 2. the point at which total revenues or sales
- 3. involves one or more intermediaries
- 6. the process of creating, promoting, and presenting a product or service meet