Across
- 3. Used to build and maintain relationships with their customers.
- 7. Occurs when goods or services are sold from the producer directly to the customer.
- 8. Point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
- 1. The process of creating, promoting, and presenting a product or service to meet the wants and needs for consumers.
- 2. Pathway to direct products to consumers.
- 4. Involves one or more intermediaries.
- 5. Group of customers who share common wants and needs.
- 6. Consists of four basic marketing strategies: product,place,price, and promotion.