Chapter 13.1 Key Terms Created By: Brookalyn Dewey

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Across
  1. 2. Four basic marketing strategies.
  2. 4. One or more intermediaries.
  3. 6. A pathway to direct products to consumers.
  4. 7. The point at which total revenues, or sales equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. When goods or services are sold from the producer directly to the customer.
  2. 2. The process of creating, promoting. and presenting a product or service to meet the wants and needs of consumers, wherever they are.
  3. 3. To build and maintain relationships with their customers.
  4. 5. A group of customers who share common wants and needs.