Across
- 3. consists of four basic marketing strategies:product,place,price and promotion
- 4. is a pathway to direct products to consumers
- 6. is the process of creating, promoting,and presenting a product or service to meet the wants and needs of consumers
- 7. is a group of customers who share common wants and needs
- 8. is the point at which total revenues,or sales equal total costs and expenses developing and offering a product or service
Down
- 1. involves one or more intermediaries
- 2. To build and maintain relationships with their customers
- 5. occurs when good or services are sold from the producer directly to the customer