Across
- 2. consists of four basic marketing strategies: product, place, price, and promotion
- 4. to build and maintain relationships with their customers
- 6. is a pathway to direct products to consumers
- 8. The process of creating, promoting, and presenting a product or service to meet the wants and needs
Down
- 1. occurs when goods or services are sold from the producer directly to the customer
- 3. A group of customers who share common wants and needs
- 5. involves one or more intermediaries
- 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service