Chapter 13.1 Key Terms Created by: Dakota Kinnard

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Across
  1. 2. involves one or more intermediaries
  2. 3. four basic marketing strategies
  3. 4. a pathway to direct products to consumers
  4. 7. a group of customers who share common wants and needs
Down
  1. 1. build and maintain relationships with their customers
  2. 3. the process of creating, promoting,and presenting a product or service to meet the wants and needs of consumers, wherever they are
  3. 5. when goods or services are sold from the producer directly to the customer
  4. 6. the point at which total revenues,or sales,equal total costs and expenses of developing and offering a product or service