Across
- 1. The point at which total revenues, or sales, equal the total costs and expenses for making and distributing a product or service
- 3. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
- 6. A pathway to direct products to customers
- 7. Distribution of goods or services the producer directly to the customer
Down
- 2. Distribution involving one or more intermediaries
- 3. The four main elements of marketing , also called the four P's: product, place, price, and promotion. It sometimes includes a fifth P, for people.
- 4. A strategy to build customer relations
- 5. A group of customers who share common wants and needs