Chapter 13.1 Key Terms Created by Dalton Polley

Edit Answers
12345678
Across
  1. 2. A group of customers who share the same wants and needs.
  2. 5. A pathway to direct products to consumers.
  3. 8. Consists of place, place, price and promotion.
Down
  1. 1. Involves one or more intermediaries.
  2. 3. The process of creating, promoting, and presenting a product or service.
  3. 4. A strategy to build customer relations.
  4. 6. When goods and services are sold from the producerdirectly to the customer
  5. 7. The point at which total; revenues, or sales, equal total costs and expenses of developing and offering a product or service.