Across
- 5. is a pathway to direct product to consumer
- 6. when goods or services are sold from the producer directly to the customer
- 7. is a group of customers who share common wants and needs
- 8. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
- 1. involves one or more intermediaries
- 2. to build and maintain relationships with their customers
- 3. is the process of creating, promoting, and presenting a product or service to meet the want and needs of consumer, wherever they are
- 4. consists of four basic marketing strategies:product, place, price, and promotion