Across
- 2. Companies use this to build and maintain relationships with customers
- 4. Involves one or more intermediaries
- 5. Process of creating, promoting, and presenting a project or service
- 7. Point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
- 1. Pathway to direct products to consumers
- 3. When goods or services are sold from the producer directly to the customer
- 5. Consists of four basic marketing strategies: Product, Place, Price, and Promotion
- 6. Group of customers who share common wants and needs