Chapter 13.1 Key Terms Created by: Ethan Boknecht

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Across
  1. 1. distribution when goods or services are sold from the producer directly to the customer.
  2. 5. point point at which total sales equal total costs of expenses and offering a product or service.
  3. 6. group of customers that share common wants and needs.
  4. 7. mix product, place, price, and promotion.
  5. 8. of distribution pathway to direct products to consumers.
Down
  1. 2. distribution one or more intermediaries
  2. 3. process of creating, promoting, and presenting a product or service to meet the wants and needs of customers, wherever they are.
  3. 4. marketing build and maintain relationships with their customers