Across
- 5. Involves one or more intermediaries
- 7. To build and maintain relationships with their customers
- 8. A group of customers who share common wants and needs
Down
- 1. Occurs when goods or services are sold from the producer directly to the customer
- 2. A pathway to direct products to consumers
- 3. Consists of four basic marketing strategies
- 4. The point at which total revenues equal total costs and expenses of developing a product or service
- 6. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they sre