Across
- 4. A group of customers who share common wants and needs
- 5. A pathway to direct products to consumers
- 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they sre
- 8. Consists of four basic marketing strategies
Down
- 1. Involves one or more intermediaries
- 2. Occurs when goods or services are sold from the producer directly to the customer
- 3. To build and maintain relationships with their customers
- 6. The point at which total revenues equal total costs and expenses of developing a product or service