Chapter 13.1 Key Terms Created by Giselle Briseno-Rodriguez

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Across
  1. 4. a strategy to build customer relations
  2. 5. distribution of goods or services from the producer directly to the customer
  3. 6. group of customers who share common wants and needs
  4. 7. distribution involving one or more intermediaries
Down
  1. 1. a pathway to direct products to consumers
  2. 2. the point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
  3. 3. the four main elements marketing, also called the four P's : product, place, price, promotion. It sometimes includes a fifth P, for people
  4. 6. the process of planning, pricing,promoting, selling, and distributing ideas, goods, and services