Across
- 2. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 5. a group of customers who share common wants and needs
- 7. a strategy to build customer relation
- 8. occurs when goods or services are sold from the producer directly to the costumer
Down
- 1. a pathway to direct products to consumers
- 3. the four main elements of marketing, also called the four P's
- 4. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
- 6. involves one or more intermediaries