Across
- 2. consists of four basic marketing strategies:product,place,and promotion,collectively known as the four Ps.
- 3. involves one or more intermediaries
- 4. pathway to direct products to consumers
- 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
- 1. to build and maintain relationships with their customers.
- 5. occurs when goods or services are sold from the producer directly to the customer.
- 6. a group of customers who share common wants and needs
- 7. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are