Chapter 13.1 Key Terms Created By: Hunter Austin

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Across
  1. 3. a combination of factors that can be controlled by a company to influence consumers to purchase its products.
  2. 4. the price point at which the sales revenue is equal to the costs, generating zero profit
  3. 5. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
  4. 7. typically involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores.
Down
  1. 1. a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
  2. 2. a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
  3. 3. a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
  4. 6. the action or business of promoting and selling products or services, including market research and advertising.