Across
- 4. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 5. A pathway to direct products to consumers.
- 6. Occurs when goods or services are sold from the producer directly to the customer.
- 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
Down
- 1. One or more intermediaries.
- 2. To build and maintain relationships with their customers.
- 3. Consists of four basic marketing strategies.
- 7. A group of customers who share common wants and needs.