Across
- 1. a pathway to direct products to consumers
- 3. occurs when goods or services are sold from the producer directly to the customer
- 5. consists of four basic marketing strategies, four P's
- 6. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 7. involvesone or more intermediaries
Down
- 2. to build and maintain relationships with their customers
- 4. A group of customers who share common wants and needs
- 5. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are